![]() Also the voyeurism is not as apparent as it has been in some of Azalea’s other work and the theme is of female empowerment (albeit through consumerism and fashion) which agains suggest this is for a female market. The video concentrates on fashion and glamour which could be seen as stereotypically female in terms of gender. The sub genres of synthpop and indietronica are referenced in the music which means this is pop track that will aim to appeal to a teen marker and knowing muso market as well. The inclusion of Charlie XCX reaffirms this as she is best know as a pop act primarily for her collaboration with Icona Pop with ‘I don’t care’. Iggy Azalea was voted 2014’s breakout star mainly for the performance of his single so this is definitely aimed at a mainstream audience rather than a purely hip-hop fan base. To cash in on the current 90s retro with the Clueless intertextuality To further prompte in Charlie XCX (a lesser know British artist) to an American market Play on themes of glamour and luxury often used in female R’n’B ![]() ![]() ![]() Intentions To promote the new single for Iggy Azalea ![]()
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